Reserva Paragliders Emerge from Billboard

This Reserva FOOH ad begins with a view of a city building where a large billboard displays the phrase "Rebeldes têm asas," meaning rebels have wings. This moment cleverly highlights the brand’s embrace of boldness and freedom as two people strapped together on a paraglider appear in the digital sky within the billboard, then seamlessly break out of the frame and soar into the real skyline, while digital clouds remain drifting inside the billboard. As a perfect blend of creative storytelling and distinctive product integration, the CGI effects enhancement is designed for promoting Reserva's message that daring love and rebellions deserve to fly high.