Baskin-Robbins Giant Popsicles at Ain Dubai

Ferris Wheel Becomes Chocolate Popsicle Display

This VFX advertising for Baskin-Robbins features a giant Ferris wheel, Ain Dubai, adorned with oversized chocolate popsicle ice creams topped with green frosting. Each dessert is securely fastened by extra-large popsicle sticks, and the camera pans left to reveal the Baskin-Robbins logo at the wheel's centre.

The scene transitions to show the full-scale installation at Ain Dubai with surrounding high-rises in the distance. The chocolate-topped wheel represents the Dubai-exclusive Baskin-Robbins Chocolate Mini Sticks. An aerial view of the city follows, keeping the Ferris wheel in focus, as an airplane flies past towing a green banner that reads “New Dubai Chocolate Edition” alongside the Baskin-Robbins logo.

This computer-generated imagery transforms a major tourist attraction into a fresh, relatable spectacle, highlighting Baskin-Robbins’ regional launch campaign for its limited-edition sweet treat.

B
FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Credits

Metadata

Work Type: FOOH
City:Dubai
Date posted:June 20, 2025
Source:Instagram