+55 Bar Boxcar Stack on Roof

This Budweiser FOOH campaign transforms the +55 Bar in Curitiba into a dynamic product showcase. The video opens with three stacks of red boxcars on the roof of the +55 Bar, with additional boxcars placed outside. The top and bottom boxcars display the Budweiser logo, while the middle one features the Bar Embaixada Budweiser logo.

A red helicopter then enters, carrying another boxcar marked '21 de Junho'. It lowers this boxcar onto the stack, revealing a banner beneath it that showcases the logos of competing teams. The Bar Embaixada Budweiser logo is consistently displayed at the bottom centre of the screen throughout the video. The scene concludes with a text card featuring the Bar Embaixada Budweiser logo and details about upcoming matches.

This campaign promotes +55 Bar as the official Budweiser embassy in Curitiba for the FIFA Club World Cup, highlighting confirmed match dates, cold Budweiser, and an exclusive football fan atmosphere. It uses engaging computer-generated graphics to create a captivating bar transformation.