+55 Bar Boxcar Stack on Roof

Imagine a popular nightspot becoming a logistics hub for football excitement. That’s the captivating premise of this Budweiser FOOH campaign featuring a creative bar transformation. The video unfolds as the scene opens with a view of the front of the +55 Bar, where three stacks of red boxcars sit on the roof. The top and bottom boxcars display the Budweiser logo, and the middle boxcar features the Bar Embaixada Budweiser logo. Several red boxcars are also placed outside the bar. A red helicopter enters the scene carrying another boxcar marked 21 de Junho. It lowers the boxcar onto the stack, revealing a banner beneath it that showcases the logos of the competing teams. Throughout the video, the Bar Embaixada Budweiser logo appears at the bottom center of the screen. The scene ends with a text card displaying the Bar Embaixada Budweiser logo along with key details about the upcoming matches that the bar will host. This campaign promotes +55 Bar as the official Budweiser embassy in Curitiba for the FIFA Club World Cup, offering confirmed match dates, cold Bud, and an exclusive football fan atmosphere. Using engaging computer generated graphics, this Budweiser FOOH campaign transforms the iconic Curitiba bar into a dynamic product showcase.