L’Oréal Groupe Giant Perfume and Baseballs in NYC
Softballs Pour Onto City Streets
This CGI campaign for Ralph Lauren's Polo 67 Eau de Toilette features a massive installation on a building's corner facade in New York City. The scene begins with the camera sweeping across the city's skyscrapers before focusing on the installation.
The installation rolls up like a giant door, revealing the Polo 67 design. As it opens, softballs pour out onto the streets below. Once the softballs clear, a giant bottle of Polo 67 Eau de Toilette stands prominently, utilising augmented reality to transform the urban setting.
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FOOH Impact ScoreImpressive
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Credits
Brand:
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