L’Oréal Groupe Giant Perfume and Baseballs in NYC

In this Ralph Lauren cgi campaign, the camera sweeps across the towering skyscrapers of New York City, landing on a massive installation display for Polo 67 Eau de Toilette on a building’s corner facade. The scene unfolds as the installation rolls up like a giant roll-up door, unveiling the striking Polo 67 design. As it opens, softballs pour out, bouncing onto the streets below. As the softballs clear, a giant bottle of Polo 67 Eau de Toilette stands tall, making a powerful statement in the city that never sleeps. With a Creative use of augmented reality, this Ralph Lauren cgi campaign transforms a familiar urban setting into a bold promotional spectacle, highlighting Ralph Lauren’s daring vision for Polo 67.