Waterdrop Giant Tumbler at Arc de Triomphe

Giant Pink Tumbler Rises from Ground

This CGI campaign features a giant pink Waterdrop tumbler, decorated with a vibrant rainbow and floral design, emerging from beneath the ground in front of the Arc de Triomphe. The video begins with an expanding cascade of hearts, rainbows, sparkles, and floral elements spreading across the pavement towards the monument.

As the tumbler rises and then slowly descends, the Waterdrop logo becomes visible. The camera moves closer while the colourful motif continues to stretch outwards, transforming the global landmark into a dynamic product showcase using augmented reality. The campaign highlights a limited edition rainbow glass bottle.

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FOOH Impact ScoreSolid
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Credits

Brand:Waterdrop

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:June 2, 2025
Source:Instagram