Presur Red Button Reveals Hidden Ballpit in Grass
Ground Splits Open, Reveals Ballpit
This mixed reality ad opens with five children on a grassy pavement, initially engrossed in their phones. One girl notices a glowing red button on the grass and steps on it, causing the ground to split open and reveal a vibrant ballpit. The ballpit features large floating balls and cylindrical stepping stones, each marked with the Presur logo.
As the girl leaps across the structures and the others follow, colourful Presur balls lift into the air, sparking laughter and excitement. The scene transitions to another area where a marker with the brand logo rises, and the children cheer together with the message: 'jugar es crecer, apaguemos la pantalla, encendamos la vida… ¡feliz día del niño!'.
This CGI-enhanced advertisement promotes imagination and connection, highlighting screen-free play. It was designed for Children’s Day 2025, blending creative storytelling with distinctive product integration.