Marie Claire Dragon Atop Polo Ralph Lauren Store

Dragon Spectacle at Polo Ralph Lauren Korea

This mixed reality advertisement for Marie Claire Korea features a captivating nighttime scene at the illuminated Polo Ralph Lauren flagship store in Korea. The elegant exterior glows under streetlights and festive lanterns, setting the stage for a unique event.

A majestic dragon is seen gazing down from the rooftop, while fireworks burst in the background. Onlookers capture the moment on their phones, celebrating the vibrant Garosugil flagship store event and its featured men’s and women’s collections.

Through creative use of computer-generated imagery, this Marie Claire Korea campaign transforms a branded storefront experience into a captivating spectacle, highlighting the brand's focus on youthful spirit, courage, and modern fashion storytelling.

S
FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
Country:South Korea
City:Seoul
Date posted:February 16, 2024
Source:Instagram