Marie Claire Dragon Atop Polo Ralph Lauren Store
Outstanding
Credits
Brands: Marie Claire Korea, Polo Ralph Lauren
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In this Marie Claire Korea mixed reality ad, a nighttime scene unfolds around the illuminated Polo Ralph Lauren flagship store in Korea, its elegant exterior glowing under the shimmer of street lights and festive lanterns. The scene unfolds as a majestic dragon gazes down from the rooftop while fireworks burst in the background and nearby onlookers lift their phones to capture the moment, celebrating the vibrant Garosugil flagship store event and its featured men’s and women’s collections. With a creative use of computer generated imagery, this Marie Claire Korea campaign transforms a branded storefront experience into a captivating spectacle, highlighting Marie Claire's focus on youthful spirit, courage, and modern fashion storytelling.
