Madison Square Garden Tennis Balls from Building

This fake out-of-home ad features a tennis-inspired street takeover at Madison Square Garden. The video begins with a daytime view of the arena and a busy street with flowing traffic.

Unexpectedly, tennis balls explode from inside the building, cascading onto the pavement and continuing in waves. They quickly fill the surrounding roadways and sidewalks.

Using computer-generated imagery, this ad transforms the iconic venue into a product showcase for the Garden Cup, promoting the event on 4 December with Ben Shelton, Carlos Alcaraz, Jessica Pegula, and Emma Navarro.