Madison Square Garden Tennis Balls from Building

Imagine a world-renowned arena suddenly becoming the source of a bouncing sports frenzy. That’s the creative premise of this Madison Square Garden fake out of home ad featuring a tennis-inspired street takeover. The video unfolds as a daytime view of Madison Square Garden appears alongside a busy street with traffic steadily flowing, when unexpectedly, tennis balls explode from the building’s interior and cascade onto the pavement, continuing in waves until they fill the surrounding roadways and sidewalks. Using engaging computer generated imagery, this Madison Square Garden fake out of home ad transforms the iconic venue into an impactful product showcase promoting the Garden Cup with Ben Shelton, Carlos Alcaraz, Jessica Pegula, and Emma Navarro, inviting fans to Dec 4’s event.