Vogue Giant Longchamp Bags Enter Billboard

In this Vogue vfx advertising, a row of giant handbags in bold hues glides across the city skyline, suspended from a rod above the street with a skyscraper and shifting clouds as backdrop. The scene unfolds as each identically designed bag releases a bouquet of fresh white flowers, with petals cascading through the air while the moving camera follows them to reveal their attachment to The Hyundai Department Store. A billboard on the building promotes Longchamp, featuring women donning the same bags; as the oversized bags align and move into the billboard, white petals burst across the frame. With an innovative use of computer generated graphics, this Vogue fashion vignette vfx advertising transforms urban architecture into a dynamic showcase, highlighting Vogue’s coverage of Longchamp’s SS24 pop-up in a fresh, immersive way.