Vogue Giant Longchamp Bags Enter Billboard

This VFX advertising for Vogue features a row of giant handbags in bold hues gliding across a city skyline. Suspended from a rod above the street, with a skyscraper and shifting clouds as a backdrop, each identically designed bag releases a bouquet of fresh white flowers, with petals cascading through the air.

A moving camera follows the bags, revealing their attachment to The Hyundai Department Store. A billboard on the building promotes Longchamp, featuring women donning the same bags. As the oversized bags align and move into the billboard, white petals burst across the frame.

This Vogue fashion vignette uses computer-generated graphics to transform urban architecture into a dynamic showcase, highlighting Vogue’s coverage of Longchamp’s SS24 pop-up in an immersive way.