Vogue Giant Razor Slides Down Trade Tower

Imagine a towering city landmark getting a shave. That’s the engaging premise of this Vogue CGI ad featuring Gillette’s smooth shaving technology. The video unfolds as a crowd of people gathers at night, staring up at the illuminated Trade Tower, where above the skyscraper entrance marked 'Trade Tower' sits a glowing Gillette logo. As the camera pans upward, the towering building gleams in green light before a massive razor appears at the top, poised to descend. Gliding down the structure, the razor 'shaves' away the vibrant green glow, leaving a clean and sleek track in its wake, mimicking a precise shave. Upon reaching the base, the handle subtly flashes the Gillette logo in green as the blade pauses upright, turning the entire scene into an elegant brand reveal. Using computer generated imagery, this Vogue CGI ad transforms an iconic cityscape into a distinctive product showcase.