Macy's Flowers Installation on Facade
Pink Blooms Overtake Herald Square
This Macy's FOOH campaign transforms the Herald Square store into a luxury perfume garden for the Miss Dior fragrance experience. The video opens with the Macy's facade covered in pink and white flowers, including oversized pink blooms, as people walk beneath. A visible message reads: DISCOVER AN IMMERSIVE MISS DIOR EXPERIENCE AT MACY’S HERALD SQUARE 3/24 – 4/7.
As the camera pans, giant pink flowers continue to bloom across the storefront. A rectangular opening on one corner of the facade reveals pink flowers displayed inside, alongside a Miss Dior Parfum tag. The camera continues to move, showing more oversized flowers opening across the building, creating a captivating product showcase through engaging VFX.
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FOOH Impact ScoreOutstanding
S-TierABCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
Brand:
Artist:tammylovin_
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