Macy's Flowers Installation on Facade

Imagine Times Square doubling as a luxury perfume garden. That’s the creative premise of this Macy’s FOOH campaign featuring the Miss Dior fragrance experience. The video unfolds as the scene opens with a view of the Macy’s store in Herald Square, where the facade is covered with pink and white flowers, including oversized pink blooms, as people walk beneath the front of the building and a visible message reads DISCOVER AN IMMERSIVE MISS DIOR EXPERIENCE AT MACY’S HERALD SQUARE 3/24 – 4/7. As the camera pans sideways, the giant pink flowers continue to bloom across the storefront. Next, a rectangular opening on one corner of the facade reveals pink flowers displayed inside along with a Miss Dior Parfum tag. The camera keeps moving, showing more oversized flowers opening across the building. Using engaging VFX, this Macy’s FOOH campaign transforms its flagship store into a captivating product showcase.