Parkside Giant Floating Drills at Picadilly Lights

In this Parkside CGI campaign, a moody view of Piccadilly Lights sets the tone as gray skies loom over busy streets and pedestrians pass beneath a prominent green billboard featuring the powerful slogan 'YOU GOT THIS!'. The ad humorously reimagines urban advertising as the screen splits to reveal Arnold Schwarzenegger wielding drills with confidence, underscoring Parkside’s message: 'When you build with Parkside...'. A captivating sequence follows with Arnold smiling confidently in a close-up, before appearing again with a team holding multiple tools, embodying empowerment through gear. A dynamic moment unfolds as giant drills emerge through a roll-up billboard effect, drawing eyes skyward as part of the immersive visual narrative, later transforming into a display featuring Arnold using a pressure washer in action. The drills gracefully return and shrink into place within the tool wall, concluding a clear fusion of brand power, cinematic progression, and a memorable use of CGI effects.