Stabilo Giant Purple Highlighter Glides at The Exchange

This Stabilo FOOH campaign features the Wildflower Edition highlighter in soft gray-violet. The video opens with a view of The Exchange's interior, where a giant purple Stabilo moves along the central walkway, appearing to highlight it.

As the highlighter glides forward, it leaves a clear purple line on the floor, and purple flowers bloom neatly along the path. The giant Stabilo then exits the camera view, while the shot remains on the walkway as the flowers slowly lift and drift upward from the highlighted line.

Using computer-generated graphics, this campaign transforms the public space into an effective product showcase.