Stabilo Giant Purple Highlighter Glides at The Exchange

Imagine a train station concourse turning into a blooming garden walkway. That’s the resonant premise of this Stabilo FOOH campaign featuring the Wildflower Edition highlighter in soft gray-violet. The video unfolds as the scene opens with a view of the interior of the Exchange, where a purple giant Stabilo moves along the center walkway as if highlighting it. As it glides forward, it leaves a clear purple line on the floor, and purple flowers bloom neatly along the path. The giant Stabilo then exits the camera view, while the shot stays on the walkway as the flowers slowly lift and drift upward from the highlighted line. Using innovative computer generated graphics, this Stabilo FOOH campaign transforms a public space into an effective product showcase.