WhatsApp UI Comes to Life

In this WhatsApp FOOH ad, the scene opens on a narrow street between buildings, with the camera swiftly zooming in on Brian O'Donnell holding his phone as if taking a selfie. The scene unfolds as the WhatsApp interface comes to life, showing a selfie of him with another person appearing behind him in large frames. The scene changes to him in front of a building as albums float around him, spinning; he selects one, swipes in the air, points at the camera, then swipes up to reveal his recent selfie and taps the screen. Next, Brian leans on a doorway in another building, and the camera pans backward to reveal that all these are a series of photos he took, some showing WhatsApp chat bubbles. The camera showcases the photos, zooming in on the first selfie, which now includes Spotify music, then blurs slightly as a text appears saying, "Add music to your status." With a dynamic use of augmented reality, this WhatsApp status-sharing feature FOOH ad transforms everyday photo moments into a fresh, relatable spectacle, highlighting WhatsApp’s campaign to promote its new music-enhanced status updates.