FOOH Impact Score:
Solid
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Imagine walking across Tower Bridge and spotting an unexpected fashion statement swaying in the wind. That’s the Distinctive premise of this Marks & Spencer mixed reality ad featuring their latest lingerie collection. The video unfolds as a woman, vlogging her scenic walk, suddenly notices a black bra hanging just below the iconic structure. Shocked and amused, she shares her disbelief with her viewers, inviting them to see it for themselves. Using CGI effects, this Marks & Spencer mixed reality ad transforms London's Tower Bridge into an Engaging product showcase.
Marks & Spencer
Marks & Spencer
Marks & Spencer
Marks & Spencer +
M&S Food
Pandora
Open Table
Primark
BOSS