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Qatar Airways Lion Roars Inside Airport

B
FOOH Impact Score

Solid

S A B-Tier C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact. Learn more

Credits

Brand: Qatar Airways

Metadata

Brand Industry: Travel & Hospitality

Country: Unknown

City: Unknown

Surrounding: Airport

Date posted: July 18, 2025

Source: Instagram

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Imagine airport art coming face-to-face with wildlife. That’s the innovative premise of this Qatar Airways vfx advertising featuring their sponsorship of the Lions Men’s Series. The video unfolds as we see a lion resting calmly on all fours in an airport setting, juxtaposed against a colossal yellow teddy bear sculpture. The camera zooms out to reveal the entire installation positioned within the terminal, where a ground attendant in a Qatar Airways uniform stands confidently as another lion lets out a roar beside her. The angle shifts to show the lion framed perfectly in front of the teddy bear, becoming part of the immersive installation. The scene transitions into a still photograph capturing the attendant and the lion with the teddy bear installation in the background, featured on a poster emblazoned with the Qatar Airways logo, the words 'Lions Men’s Series Australia 2025,' and the message 'GOOD LUCK LIONS' beneath the image. Using computer generated imagery, this Qatar Airways vfx advertising transforms the airport terminal into a memorable product showcase.

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