Elizabeth Arden Massive Bottle in Plaza Mayor

Imagine a historic Spanish plaza transformed into a stage for skincare innovation. That’s the memorable premise of this Elizabeth Arden cgi campaign featuring the new Hydro-Filler Serum. The video unfolds as the scene opens with a giant clear bottle placed on Plaza Mayor, with the equestrian statue of King Philip III of Spain visible in the background. The bottle has a silver cap, and the label reads Elizabeth Arden New York at the center, with Hyaluronic Acid + Ceramide Peptides Capsules at the bottom. Surrounding the bottle on the ground are flat, gold oversized circles, which gradually lift and inflate into three-dimensional shapes resembling the brand’s real-life peptide capsules as they are carried away by the wind. The camera then zooms in on a giant poster banner of the brand, showcasing the new Hyaluronic Acid + Peptides skincare line in Spanish, highlighting the Hydro-Filler Serum that delivers instantly fuller, plumper skin with ultra-light gel texture and microscopic hyaluronic acid for improved firmness, elasticity, and radiance. Beneath the giant banner, people go about their day normally, adding life to the Plaza Mayor scene. Using creative augmented reality, this Elizabeth Arden cgi campaign transforms the Plaza Mayor into an engaging product showcase.