Elizabeth Arden Massive Bottle in Plaza Mayor

This CGI campaign for Elizabeth Arden's new Hydro-Filler Serum transforms Madrid's historic Plaza Mayor. The video opens with a giant clear bottle, featuring a silver cap and the Elizabeth Arden New York label, placed in the plaza. The equestrian statue of King Philip III of Spain is visible in the background. The label also highlights "Hyaluronic Acid + Ceramide Peptides Capsules."

Surrounding the bottle, flat gold oversized circles on the ground gradually lift and inflate into three-dimensional shapes, resembling the brand’s peptide capsules, before being carried away by the wind. The camera then zooms to a giant banner showcasing the new Hyaluronic Acid + Peptides skincare line in Spanish, specifically highlighting the Hydro-Filler Serum. This product promises instantly fuller, plumper skin with an ultra-light gel texture and microscopic hyaluronic acid for improved firmness, elasticity, and radiance.

The scene maintains a sense of normalcy, with people moving about beneath the giant banner, adding life to the augmented reality presentation of Plaza Mayor as an engaging product showcase.