Elizabeth Arden Giant Bottle on Rua Augusta
Gold Capsules Float Upward
This mixed reality advertisement features a larger-than-life clear serum bottle prominently placed on Rua Augusta, with the iconic Rua Augusta Arch in the background. Gold flat capsules on the street slowly rise and inflate into three-dimensional peptide capsules, floating gently upward with the breeze.
The camera zooms in on a statement banner hanging from the arch that reads, in Portuguese, "Elizabeth Arden NOVO ÁCIDO HIALURÓNICO + PEPTÍDEOS – preenchedor 100%". This CGI enhancement is designed for launching the Hydro-Filler Serum with Hyaluronic Acid + Ceramide Peptides Capsules.
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FOOH Impact ScoreSolid
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Credits
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