Elizabeth Arden Giant Bottle on Rua Augusta
Solid
Credits
Brand: Elizabeth Arden
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This Elizabeth Arden mixed reality ad begins with a larger-than-life clear serum bottle placed prominently on Rua Augusta, with the iconic Rua Augusta Arch in the background drawing attention to the grand urban setting. This moment cleverly highlights the effectiveness of the product’s hydration and skin-plumping benefits as gold flat capsules on the street slowly rise and inflate into three-dimensional peptide capsules, floating gently upward with the breeze, while the camera zooms in on a statement banner hanging from the arch that reads, in Portuguese, "Elizabeth Arden NOVO ÁCIDO HIALURÓNICO + PEPTÍDEOS – preenchedor 100%". As a perfect blend of memorable storytelling and dynamic product integration, the computer generated imagery enhancement is designed for launching the Hydro-Filler Serum with Hyaluronic Acid + Ceramide Peptides Capsules into the hearts (and skincare routines) of beauty-conscious locals.







