Elizabeth Arden Giant Bottle on La Barceloneta Shore
B
FOOH Impact Score
Solid
S
A
B-Tier
C
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Brand: Elizabeth Arden
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In this Elizabeth Arden FOOH campaign, a giant replica of the brand’s signature serum bottle stands tall on the shore of La Barceloneta beach as beachgoers stroll by in the distance, backdropped by the calm sea. The ad dramatically reimagines this iconic seaside with a skincare spectacle, as flat, gold capsules surrounding the bottle inflate and float away like peptide-filled balloons. A captivating moment that masterfully blends creativity with a resonant product story—highlighting the Hydro-Filler Serum with Hyaluronic Acid and Ceramide Peptides Capsules in an unforgettable urban takeover.
