Pepsi Giant Blue Santa Hat on Triana Bridge

This Pepsi FOOH campaign transforms Seville's historic Triana Bridge into a festive brand celebration. The video opens with a man and two women by the river, one woman pointing her phone and the man gesturing towards the bridge. The camera follows his gaze, zooming in to reveal a giant blue Pepsi Santa hat atop the structure.

Following the hat, a large blue, shorts-shaped cloth, boldly displaying the Pepsi logo and message, appears hanging from the bridge. The scene then transitions to Brioche, who is repeatedly shown promoting Pepsi.

Through captivating VFX, this Pepsi FOOH campaign effectively turns the iconic bridge into an engaging product showcase, highlighting the brand's festive spirit.