Pepsi Giant Blue Santa Hat on Triana Bridge

Imagine a historic bridge turning into a holiday icon. That’s the dynamic premise of this Pepsi FOOH campaign featuring the brand’s festive celebration. The video unfolds as a man and two women sit on the pavement beside the river in Seville, with one woman pointing her phone toward the Triana Bridge while the man gestures in the same direction; the camera follows his point and slowly zooms in on the bridge, where a giant blue Pepsi Santa hat appears on top, followed by a large blue cloth shaped like shorts hanging from the structure, boldly displaying the Pepsi logo and message. The scene then shifts to Brioche, who is repeatedly seen promoting Pepsi. Using captivating VFX, this Pepsi FOOH campaign transforms the iconic bridge into an engaging product showcase.