Prairies & Petals Giant Heart Box in Dundas Square
Red Balloons Rise Over Dundas Square
This Prairies & Petals VFX advertisement features a giant black heart-shaped box in the centre of Dundas Square. Its lid, adorned with the Prairies & Petals logo, lifts to reveal a romantic floral gift set.
As the camera pulls back, a Pepsi billboard becomes visible in the background, and red balloons marked with the brand’s name rise skyward. The lid softly lands beside the box, and green grass with delicate pink flowers spreads from its base. The focus then shifts to follow the drifting balloons, leaving behind an elegant bed of pink roses.
This Prairies & Petals floral presentation transforms the metropolitan plaza into a blooming tribute to urban romance, highlighting the brand's Valentine’s Day campaign.
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FOOH Impact ScoreImpressive
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