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Prairies & Petals Giant Heart Box in Dundas Square

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: Prairies & Petals

Metadata

Brand Industry: Retail & Consumer Goods

Country: Canada

City: Toronto

Effects / Animations: Floating & Flying Objects, Large Objects

Surrounding: Dundas Square

Date posted: February 4, 2024

Source: Instagram

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In this Prairies & Petals vfx advertising, a giant black heart-shaped box sits prominently at the center of Dundas Square as its lid, adorned with the Prairies & Petals logo, lifts open to reveal a visual spectacle anchored around a romantic floral gift set. The scene unfolds as the camera gradually pulls back, revealing a Pepsi billboard in the background and a cascade of red balloons marked with the brand’s name rising skyward; as the lid of the heart box softly lands beside it, green grass and delicate pink flowers visibly spread from its base while the focus shifts upward to follow the drifting balloons, leaving behind an elegantly arranged bed of pink roses. With a captivating use of VFX, this Prairies & Petals floral presentation vfx advertising transforms an everyday metropolitan plaza into a blooming tribute to urban romance, highlighting Prairies & Petals’ commitment to placing love at the center of city life during their Valentine’s Day campaign.

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