Salmoiraghi & Viganò Heart Balloons Float Out of Store

In this Salmoiraghi & Viganò CGI campaign, a vibrant storefront comes into view with striking pink glass windows that read “HOOCH! SOLO PER TE,” introducing a special Valentine’s eyewear collection. The scene unfolds as above the store façade, three rectangular LED screens showcase a lineup of two sunglasses on each side, unified by the text “P.T. x S&V” in the center, and a giant pink heart balloon squeezes through the entrance, followed by smaller heart balloons—some transparent, revealing white sunglasses inside, and others featuring different eyewear nestled in translucent pink hues. With an engaging use of computer generated imagery, this Salmoiraghi & Viganò Valentine’s eyewear spot transforms a retail facade into a fresh, relatable spectacle, highlighting Salmoiraghi & Viganò’s focus on love and style for every gaze.