Salmoiraghi & Viganò Heart Balloons Float Out of Store

This Salmoiraghi & Viganò CGI campaign features a vibrant storefront with striking pink glass windows displaying “HOOCH! SOLO PER TE,” announcing a special Valentine’s eyewear collection. Above the store façade, three rectangular LED screens showcase two sunglasses on each side, with “P.T. x S&V” in the centre.

A giant pink heart balloon then squeezes through the entrance, followed by smaller heart balloons. Some of these are transparent, revealing white sunglasses inside, while others feature different eyewear nestled in translucent pink hues. This computer-generated imagery transforms a retail facade into a fresh, relatable spectacle, highlighting Salmoiraghi & Viganò’s focus on love and style.