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Samsung Giant Phones as Dominoes

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FOOH Impact Score

Solid

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Credits

Brand: Samsung

Metadata

Brand Industry: Consumer Electronics & Technology

Country: Israel

City: Tel Aviv

Effects / Animations: Rigid-Body, Large Objects

Surrounding: Habima Theatre

Date posted: August 2, 2024

Source: Instagram

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In this Samsung vfx advertising, a cinematic scene opens with towering silver Galaxy smartphones arranged like dominoes in front of the Habima Theatre, each device toppling into the next until the final one unfolds to unveil the Galaxy Z Fold 6. The scene unfolds as the last phone opens up to reveal a woman in green, aided by two extra hands holding different devices to show off multiple usage styles, before cutting to a regular-sized Fold 6 where the same woman appears on the wallpaper, taking a selfie, using the S Pen, and switching orientations while interacting with tools like image search, Galaxy AI, live translation, Galaxy Earbuds Pro, and voice typing—with her English text translating into French inside a dynamic bubble. A Galaxy Watch Ultra appears on her wrist, the unfolded phone sits on a table, and the words “Galaxy AI is here” fade in before the Samsung logo closes the spot. With a captivating use of CGI, this Samsung foldable smartphone vfx advertising transforms a quiet urban plaza into a fresh, relatable spectacle, highlighting Samsung’s focus on seamless AI integration and functional design flexibility.

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