Samsung Arcul de Triumf Transforms into Giant Fridge

In this Samsung fake out of home ad, the scene opens with a side view of the Arc of Triumph in Romania, quietly standing until its massive stone structure splits open like a four-door refrigerator to reveal a gleaming fridge packed with fresh food. The scene unfolds as a chilled bottle slides out and is caught mid-air by a hand—seemingly the cameraman’s—before the grand arc doors close, seamlessly retaking their original form, ending with the Samsung logo. With an impactful use of CGI, this Samsung fridge fake out of home ad transforms an architectural landmark into a fresh, relatable spectacle, highlighting Samsung’s AI Hybrid Cooling technology and how it elevates food freshness to new heights.