Johnnie Walker Raspberry Transformation on Street

This Johnnie Walker FOOH campaign begins with a giant cocktail glass standing proudly on the cobblestone street of Old San Juan when suddenly, a massive purple raspberry falls from the sky, bouncing like jelly. This moment cleverly highlights the exclusivity of the Johnnie Walker Black Ruby edition as the raspberry transforms into the iconic logo, flowing with whisky before bouncing to the ground and turning into red rubies. A mechanical gear lifts an enormous bottle of Johnnie Walker Black Ruby, pouring its rich, ruby-red liquid into the glass, which soon overflows with sparkling red rubies. A robotic arm picks up another raspberry, dropping it into the glass, causing rubies to scatter onto the street, as the campaign announces availability in Puerto Rico, Mexico, and Australia, while teasing the next destination and inviting fans to sign up for the newsletter. As a perfect blend of Memorable storytelling and Distinctive product integration, the computer generated graphics enhancement is designed for promoting the exclusivity of this edition.