Alux Skin Drone Applies Pimple Patch to Billboard Model
B
FOOH Impact Score
Solid
S
A
B-Tier
C
The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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This Alux Skin mixed reality ad begins with a giant billboard showing a woman with visible acne looking distressed. This moment cleverly highlights the brand’s key promise of fast-acting, invisible skincare as a drone swoops in from above, delivering an oversized Alux patch that adheres seamlessly to the woman's face on the billboard—instantly clearing her skin and transforming her expression to a confident, glowing smile. As a perfect blend of impactful storytelling and creative product integration, the CGI effects enhancement is designed for brand awareness and audience engagement.
