Bioderma Giant Sunscreen Withstands Season Changes
Bioderma Sunscreen: A Seasonal CGI Spectacle
This distinctive Bioderma fake out of home ad features the Photoderm XDefense Ultra Fluid, imagining the Eiffel Tower needing year-round sun protection. The video unfolds as a giant CGI bottle rises in the centre of a Parisian square.
The oversized sunscreen bottle endures every shift in season—from blooming spring sunflowers and intense summer rays to swirling autumn leaves and crisp winter snowfall. This visually demonstrates the product’s consistent 365-day detox photoprotection, transforming the bottle into an insightful product showcase using dynamic computer-generated graphics.
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FOOH Impact ScoreSolid
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Credits
Brand:
Artist:Agence Kometa
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