Bioderma Giant Sunscreen Withstands Season Changes
Solid
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Imagine the Eiffel Tower needing year-round sun protection. That’s the distinctive premise of this Bioderma fake out of home ad featuring the Photoderm XDefense Ultra Fluid. The video unfolds as a giant CGI bottle rises in the center of a Parisian square, enduring every shift in season—from blooming spring sunflowers and intense summer rays to swirling autumn leaves and crisp winter snowfall—demonstrating the product’s consistent 365-day detox photoprotection. Using dynamic computer generated graphics, this Bioderma fake out of home ad transforms the oversized sunscreen bottle into an insightful product showcase.
