Princess Cruises Cruise Ship Revealed in Sydney Harbour

In this Princess Cruises faux ooh ad, a sunlit scene opens over the bustling Sydney Harbour, with the Sydney Harbour Bridge standing tall and the harborfront alive with locals dining and strolling. The scene unfolds as a giant blue rectangular gift box, wrapped in yellow ribbons and emblazoned with a circular '50' emblem, floats on the water before its ribbons gracefully unfurl and the box opens to unveil a massive cruise ship inside; the sides of the present dramatically splash into the harbour as the camera focuses on the ship. With a clear use of augmented reality, this Princess Cruises cruise ship promo transforms a familiar city landmark into a fresh, relatable spectacle, highlighting Princess Cruises’ celebration of 50 years in Australia and the arrival of its newest and biggest ship.