Princess Cruises Cruise Ship Revealed in Sydney Harbour

This Princess Cruises faux OOH ad opens on a sunlit Sydney Harbour, featuring the iconic Sydney Harbour Bridge and a lively harbourfront. A giant blue rectangular gift box, adorned with yellow ribbons and a circular '50' emblem, floats on the water.

The ribbons unfurl, and the box opens to reveal a massive cruise ship inside, with the sides of the present dramatically splashing into the harbour. This augmented reality promotion transforms a familiar city landmark into a fresh spectacle, highlighting Princess Cruises’ 50 years in Australia and the arrival of its newest and biggest ship.