McDonald's Characters Parade on Buses

This McDonald’s VFX advertising transforms a downtown street into a vibrant concert runway for fast food mascots. The video depicts the streets of Singapore, where onlookers line the sidewalks, cheering as a procession of bright yellow buses, adorned with colourful McDonald’s artwork, rolls by.

Each bus carries giant CGI versions of beloved characters: Birdie stretches her wings, Hamburglar waves to the crowd, and Grimace tosses confetti. The final bus reveals a large banner announcing the McDonaldland Crew Music Festival. Banners flutter above as the camera pans to a digital poster promoting the upcoming event at Plaza Singapura from December 12 to 14, 7 to 9 p.m., showcasing live performances by Gravity Band, Jack & Rai, and Jeff Ng.