McDonald's Characters Parade on Buses

Imagine a downtown street turning into a concert runway for fast food mascots. That’s the engaging premise of this McDonald’s vfx advertising featuring the McDonaldland Crew Music Festival. The video unfolds as the streets of Singapore fill with onlookers lining the sidewalks, cheering as a procession of bright yellow buses decked out with colorful McDonald’s artwork rolls by. Each bus carries giant versions of beloved characters—Birdie stretches her wings, Hamburglar waves to the crowd, and Grimace tosses fistfuls of confetti into the air, signaling celebration. The last bus reveals a large banner announcing the McDonaldland Crew Music Festival. Banners flutter above as the camera pans to a digital poster promoting the upcoming event at Plaza Singapura from December 12 to 14, 7 to 9 p.m., showcasing live performances by Gravity Band, Jack & Rai, and Jeff Ng. Using creative CGI effects, this McDonald’s vfx advertising transforms an ordinary street into a captivating product showcase.