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HSL Card Tap Brings Blue Bus

B
FOOH Impact Score

Solid

S A B-Tier C
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Credits

Brand: HSL

Who we think created this: Bäx Visual

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Metadata

Brand Industry: Services

Country: Finland

City: Helsinki

Effects / Animations: Simple Motion, Floating & Flying Objects, Human Interaction

Surrounding: Public Transport

Date posted: June 5, 2025

Source: Instagram

FOOH.com is the biggest cgi campaign library. If you are the creator of this HSL ad or would like to add your work Submit your work!

This HSL cgi campaign begins with a person casually tapping their contactless card at a payment terminal set in an empty industrial courtyard. This moment cleverly highlights the ease and accessibility of HSL’s contactless payment option as a full-sized bus suddenly materializes from thin air, demonstrating how convenient and affordable summer travel in Helsinki can be with fares starting from €3.20 and matching HSL app prices through August 31st. As a perfect blend of engaging storytelling and creative product integration, the CGI effects enhancement is designed for promoting effortless public transportation during the summer season.

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