HSL Card Tap Brings Blue Bus
BäxLabAvailable for work
Bus Materializes in Industrial Courtyard
This CGI campaign begins with a person tapping their contactless card at a payment terminal in an empty industrial courtyard. This action highlights the ease and accessibility of HSL’s contactless payment option.
A full-sized bus then materialises from thin air, demonstrating convenient and affordable summer travel in Helsinki. Fares start from €3.20 and match HSL app prices through August 31st. This CGI effects enhancement promotes effortless public transportation during the summer season.
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FOOH Impact ScoreSolid
SAB-TierCThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more
Credits
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Artist:BäxLab
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