KitKat Woman Grabs Massive Bar
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FOOH Impact Score
Impressive
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A-Tier
B
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The FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.
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In this KitKat CGI campaign, a young woman on a city rooftop notices a massive KitKat bar floating high above the skyline and reaches up to grab the drifting chocolate bar. The scene unfolds as the giant treat glides slowly through the urban landscape and into her hands, bringing KitKat’s ‘Have a Break’ message to life in a surreal and dreamlike moment. With a viral use of CGI effects, this KitKat chocolate ad transforms an ordinary cityscape into a memorable, relatable spectacle, highlighting KitKat’s call to find break moments in the most unexpected places.
