FOOH Impact Score:
Solid
Learn moreThis Mango FOOH campaign begins with a giant white paper bag featuring the printed face of a woman prominently placed in the heart of Plaza Mayor. This moment cleverly highlights the campaign’s ability to spark curiosity and engagement as birds fly overhead and people stroll by, creating a surreal contrast against the historic square while inviting onlookers to guess the city in a thrilling global mystery. As a perfect blend of Captivating storytelling and Innovative product integration, the computer generated imagery enhancement is designed for maximum audience engagement.
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