Nestlé Baby&Me Bondinho Cable Car Becomes Stroller
Nestlé Baby&Me: Stroller on Rio's Cable Car
This faux out-of-home advertisement for Nestlé Baby&Me features a baby stroller gliding onto Rio de Janeiro's iconic Bondinho cable car. The stroller, symbolising a new life, soars above Sugarloaf Mountain, surrounded by clouds and panoramic city views.
The on-screen message, 'leaving home includes taking a new life with you,' highlights the emotional depth of parenthood. This CGI enhancement blends resonant storytelling with creative product integration, aiming to build an emotional connection with new parents through imaginative visual storytelling.
C
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Credits
Brand:
Artist:Jeferson Araujo
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