Nestlé Baby&Me Bondinho Cable Car Becomes Stroller
Improvable
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This Nestlé Baby and Me faux ooh ad begins with a baby stroller gliding confidently onto Rio de Janeiro's iconic Bondinho cable car. This moment cleverly highlights the emotional depth of parenthood as the stroller—symbolizing a new life—soars high above Sugarloaf Mountain, surrounded by clouds and panoramic views of the city, with the message 'leaving home includes taking a new life with you' appearing on screen. As a perfect blend of resonant storytelling and creative product integration, the CGI enhancement is designed for building emotional connection with new parents through imaginative visual storytelling.
