Barra Shopping Portal to "Upside Down World" Opens
Upside Down Tears Open Over Rio Mall
This Netflix FOOH ad for Stranger Things: The Experience transforms BarraShopping, a shopping mall in Rio de Janeiro, into a supernatural event. The video depicts dark red storm clouds and jagged lightning tearing through the sky above the mall's courtyard.
The Upside Down ominously opens over the mall, with a massive Stranger Things: The Experience sign emerging and casting an eerie glow. This instantly transforms the commercial hub into Hawkins’ perilous world, complete with haunting skies and electrifying visuals.
Using augmented reality effects, this Netflix FOOH ad effectively turns the popular Rio de Janeiro mall into a captivating product showcase for Stranger Things: The Experience.
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Artist:RodVerse
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