Barra Shopping Portal to "Upside Down World" Opens
Improvable
Credits
Brands: Barra Shopping, Netflix, Stranger Things, Multiplan, Blast Entertainment, Fever
Who we think created this: RodVerse
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Imagine a quiet shopping mall becoming the epicenter of a supernatural event. That’s the dynamic premise of this Netflix FOOH ad featuring Stranger Things: The Experience. The video unfolds as dark red storm clouds tear through the sky above BarraShopping, piercing the atmosphere with jagged lightning as the Upside Down opens ominously over the mall's courtyard. A massive Stranger Things: The Experience sign emerges, shrouding the center in an eerie glow, instantly transforming the calm commercial hub into Hawkins’ perilous world, complete with haunting skies and electrifying visuals. Using augmented reality effects, this Netflix FOOH ad transforms the popular Rio de Janeiro mall into a captivating product showcase.
