On The Wild Side Giant Bottle on Nocibé Facade

On The Wild Side Bottle on Nocibé Facade

This CGI campaign for Nocibé features a towering "On The Wild Side" eye balm bottle. It rises through a cascade of lush greenery that spills over the facade of a classic Parisian building.

The scene shows wild ferns and botanical elements enveloping the historic structure, transforming it into a vibrant living greenhouse. Shoppers are depicted walking beneath this blooming transformation.

Utilising augmented reality, this Nocibé eye balm CGI campaign transforms urban architecture into a living oasis, highlighting Nocibé’s commitment to expanding wild beauty and the clean skincare movement.

C
FOOH Impact ScoreImprovable
SABC-TierThe FOOH Impact Score measures how effective a FOOH video is by analyzing key factors like engagement rate, viewership, and reach. By combining these performance indicators, the score provides a clear and accurate assessment of the video's impact.Learn more

Metadata

Work Type: FOOH
Brand Industry:Beauty & Personal Care
Country:France
City:Paris
Date posted:July 11, 2025
Source:Instagram