On The Wild Side Giant Bottle on Nocibé Facade
C
FOOH Impact Score
Improvable
S
A
B
C-Tier
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In this Nocibé CGI campaign, a towering “On The Wild Side” eye balm bottle rises through a cascade of lush greenery that spills over the façade of a classic Parisian building. The scene unfolds as wild ferns and botanical elements envelop the historic structure, turning it into a vibrant living greenhouse while shoppers walk beneath the blooming transformation. With a captivating use of augmented reality, this Nocibé eye balm CGI campaign transforms urban architecture into a living oasis, highlighting Nocibé’s commitment to expanding wild beauty and the clean skincare movement.
