GrandOptical Giant Tennis Balls Carry Giant Glasses

Tennis Balls Glide Down Champs-Élysées

This faux out-of-home (FOOH) CGI advertisement for Oliver Peoples features giant branded tennis balls gliding down the Champs-Élysées. An oversized silhouette of Roger Federer, wearing signature sunglasses, is prominently displayed.

The scene transforms the city into a surreal tennis court, anchored by a pop-up clay installation outside GrandOptical and framed by the Arc de Triomphe. This CGI effects enhancement showcases the launch of the Mr. Federer 2 collection in an immersive urban setting.

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Credits

Artist:Vokode

Metadata

Work Type: FOOH
Country:France
City:Paris
Date posted:June 4, 2025
Source:Instagram