GrandOptical Giant Tennis Balls Carry Giant Glasses
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This Oliver Peoples faux ooh ad begins with giant branded tennis balls gliding down the Champs-Élysées in front of an oversized Roger Federer silhouette wearing signature sunglasses. This moment cleverly highlights the fusion of luxury design and athletic prestige as the city transforms into a surreal tennis court, anchored by a pop-up clay installation outside GrandOptical and framed by the Arc de Triomphe. As a perfect blend of distinctive storytelling and dynamic product integration, the CGI effects enhancement is designed for showcasing the launch of the Mr. Federer 2 collection in an immersive urban setting.
