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OMO Giant Claw Machine Installation

A
FOOH Impact Score

Impressive

S A-Tier B C
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Credits

Brand: OMO

Who we think created this: Studio Pond

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Metadata

Brand Industry: Retail & Consumer Goods

Country: Brazil

City: Unknown

Effect / Animation: Large Objects

Surrounding: Park

Date posted: May 28, 2025

Source: Instagram

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In this OMO FOOH campaign, a towering OMOBOL machine rises dramatically over a vibrant Brazilian park, introducing OMO laundry detergent in a bold public spectacle. The scene unfolds as the machine dispenses colorful footballs to the crowd, turning routine laundry messaging into a community-powered game where both clean plays and muddy tackles are celebrated as part of the football experience. With a captivating use of augmented reality, this OMO laundry soap FOOH campaign transforms an everyday park into a fresh, relatable spectacle, highlighting OMO’s mission to celebrate active living and make cleaning moments more memorable for families and communities.

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