Pokawa Hawaiian Theme Installation on Train
Solid
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This Pokawa fake out of home ad begins with a tropical-themed train pulling into Paris Gare du Nord, covered in vibrant island-inspired artwork and wrapped in a full Hawaiian makeover. This moment cleverly highlights the brand’s freshness and energy as palm trees appear on platforms, colorful poke bowls are served from compartments on the train, and commuters find themselves surrounded by beachy visuals and relaxing vibes while waiting for their departure. As a perfect blend of dynamic storytelling and memorable product integration, the computer generated imagery enhancement is designed for creating an immersive brand experience that transports travelers before they even leave the station.
