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Polo Ralph Lauren Giant Pop-up Book in Piccadilly Circus

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FOOH Impact Score

Solid

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Credits

Brand: Polo Ralph Lauren

Who we think created this: Arnon

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Metadata

Brand Industry: Fashion & Apparel

Country: UK

City: London

Effects / Animations: Building Transformation, Billboard & Digital Screen

Surroundings: Piccadilly Circus, Shopping Venue

Date posted: July 9, 2025

Source: Instagram

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In this Ralph Lauren fake out of home ad, a massive pop-up book opens above the busy streets of London, seamlessly embedded into a building facade to showcase the brand’s connection to Wimbledon. The scene unfolds as the giant 3D storybook springs to life, revealing vivid displays of tennis history, historic championship moments, and signature Polo Ralph Lauren outfits that emerge from the pages, immersing passersby in a visual celebration of tradition and sport. With a captivating use of computer generated graphics, this Ralph Lauren FOOH display fake out of home ad transforms the urban landscape into a living tribute to tennis legends, highlighting Ralph Lauren’s long-standing role in dressing champions and honoring the elegance of Wimbledon.

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