Saint-Gobain "360" Inflatable on Sydney Harbour
Saint-Gobain's 360th Anniversary on Sydney Harbour
This CGI campaign for Saint-Gobain features an enormous floating celebration stage, adorned with multicoloured balloons and large '360' numerals, gliding across Sydney Harbour. The massive inflatable platform drifts beneath the Harbour Bridge, releasing festive balloons into the sky.
This computer-generated imagery transforms the iconic waterscape into a floating birthday party, commemorating Saint-Gobain’s 360th anniversary. The brand activation campaign converts Australia’s most recognised harbour into a global celebration venue, highlighting Saint-Gobain’s legacy of innovation through a captivating anniversary experience.
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FOOH Impact ScoreOutstanding
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Credits
Brand:
Artist:Vokode