Maison Kitsuné Silver Fox Journey to Bellavita Store

This FOOH (fake out-of-home) CGI advertisement for Maison Kitsuné features a silver foil fox, resembling an inflatable balloon, embarking on a journey through Taipei. The fox is depicted entering a subway station, waiting for MRT doors to open, boarding a train, strolling through city streets, browsing a grocery store, and enjoying a cupcake in a café.

The journey continues with the fox hopping into a yellow cab, arriving at the Maison Kitsuné store at Bellavita. Inside, it leaps onto a shelf, selects a blue and white striped scarf, tries it on, and admires its reflection. The video concludes with the fox in a grassy field, with the Taipei 101 tower visible in the background.

This augmented reality enhancement was designed to promote the new store opening, blending distinctive storytelling with product integration.