Maison Kitsuné Silver Fox Journey to Bellavita Store

This Maison Kitsuné FOOH ad begins with a silver foil fox, shaped like an inflatable balloon, entering a subway station in Taipei. This moment cleverly highlights the brand’s dynamic presence in everyday city life as the fox waits for MRT doors to slide open, boards the train, strolls through bustling Taipei streets, browses a grocery store, enjoys a cupcake in a cozy café, and hops into a yellow cab before arriving at the Maison Kitsuné store at Bellavita. There, it leaps onto a shelf, selects a blue and white striped scarf, tries it on, and admires its reflection, before stepping into a grassy field with the Taipei 101 tower in view. As a perfect blend of distinctive storytelling and effective product integration, the augmented reality enhancement is designed for promoting the new store opening.