United Airlines Tail Reflected Upside Down in Snow

Imagine an airport runway turning into an alternate dimension. That’s the engaging premise of this United Airlines FOOH campaign featuring its partnership with Netflix’s Stranger Things. The video unfolds as the scene opens with a grounded airplane tail marked with the iconic United Airlines logo, resting on the tarmac; then the camera gradually inverts, revealing a mirrored version in the water below, which soon takes center stage. As the reflection becomes more prominent, the environment shifts into a subtle blue tone, and floating particles drift through the air, resembling light snowfall—invoking an otherworldly atmosphere. Using captivating CGI effects, this United Airlines FOOH campaign transforms a simple airfield into a striking product showcase.