United Airlines Tail Reflected Upside Down in Snow
Reflected Tail Swirls in Blue Water
This United Airlines FOOH campaign, featuring its partnership with Netflix’s Stranger Things, presents an airport runway transforming into an alternate dimension. The video opens with a grounded airplane tail, marked with the iconic United Airlines logo, resting on the tarmac.
The camera gradually inverts, revealing a mirrored version of the tail in the water below, which then takes centre stage. As the reflection becomes more prominent, the environment shifts into a subtle blue tone, and floating particles drift through the air, resembling light snowfall, invoking an otherworldly atmosphere.
Using captivating CGI effects, this United Airlines FOOH campaign transforms a simple airfield into a striking product showcase.
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FOOH Impact ScoreOutstanding
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