George Hot Air Balloons Carry "Wicked" Banners

This George fake out-of-home advertisement opens with a dusk sky view, gradually revealing the Ozda storefront. The camera pulls back to show a towering Wicked banner, featuring Glinda and Elphaba, carried above the streets by pink and green hot air balloons. Below, a bright yellow pathway leads directly to the store entrance.

A large pink bubble then drifts across the screen and floats into the evening sky, culminating in the bold message: WICKED WONDERS AWAIT AT OZDA. The frame then shifts to the closing title, Wicked for Good x Asda.

Through creative use of computer-generated graphics, this George branded promotion transforms a typical shopping entrance into a fresh, relatable spectacle, inviting shoppers into a themed in-store experience tied to the magic of Wicked.