George Hot Air Balloons Carry "Wicked" Banners
Impressive
Credits
Brands: George, George Kids, George Home, Wicked Movie
Agency: Substance Global
Production Company: Substance Global
VFX: Substance Global
Sound: Substance Global
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In this George fake ooh ad, the scene opens with a view of the sky at dusk, gradually revealing the front of the Ozda storefront. The scene unfolds as the camera pulls back to showcase a towering Wicked banner featuring Glinda and Elphaba, soaring above the streets carried by pink and green hot air balloons, while below, a bright yellow pathway leads directly to the store entrance; a large pink bubble then drifts across the screen and floats into the evening sky, culminating in the bold message: WICKED WONDERS AWAIT AT OZDA, before the frame shifts to the closing title, Wicked for Good x Asda. With a creative use of computer generated graphics, this George branded promotion transforms a typical shopping entrance into a fresh, relatable spectacle, highlighting George’s goal to invite shoppers into a themed in-store experience tied to the magic of Wicked.







