Paramount Smurfs Journey to the Cinema in London

Imagine the Smurfs sneaking through London’s landmarks ahead of a movie premiere. That’s the captivating premise of this Paramount faux ooh ad featuring the iconic blue characters on a cinematic quest. The video unfolds as Papa Smurf scans the area with the Tower Bridge in the background, signaling to his tribe before a group of Smurfs runs across the screen. The scene transitions to a London street under a bridge, as Papa Smurf hides behind a red mailbox, peering cautiously around. Viewers are then taken to a Smurf-level perspective beneath street benches, through a vibrant café scene, just before Smurfette makes a nimble jump from a stone step. The adventure continues through urban scenery to an empty shed where Papa Smurf, Brainy Smurf, Smurfette, Clumsy Smurf, and Hefty Smurf walk along a bench, smiling and surveying the cityscape. Their journey ends at a cinema showing the new film, with shots highlighting the theater entrance, lobby, and a poster featuring Rihanna and Smurfette announcing 'Smurfs – In Cinemas July 18.' The camera zooms in, pushing through red theater seats to show Papa Smurf and Smurfette enjoying popcorn together. The scene closes on a campaign image urging fans to book now. Using computer generated imagery, this Paramount faux ooh ad transforms familiar urban settings into an imaginative product showcase.