Paramount Smurfs Journey to the Cinema in London

This Paramount faux OOH ad uses CGI to depict the Smurfs navigating London landmarks ahead of a movie premiere. The video opens with Papa Smurf surveying the area with Tower Bridge in the background, signaling to his tribe before Smurfs run across the screen. The scene transitions to a London street under a bridge, where Papa Smurf hides behind a red mailbox, peering cautiously around.

Viewers are then taken to a Smurf-level perspective beneath street benches, through a vibrant café scene, just before Smurfette jumps from a stone step. The adventure continues through urban scenery to an empty shed where Papa Smurf, Brainy Smurf, Smurfette, Clumsy Smurf, and Hefty Smurf walk along a bench, smiling and surveying the cityscape.

Their journey concludes at a cinema showing the new film, with shots highlighting the theater entrance, lobby, and a poster featuring Rihanna and Smurfette announcing 'Smurfs – In Cinemas July 18.' The camera zooms in, pushing through red theater seats to show Papa Smurf and Smurfette enjoying popcorn together. The scene closes on a campaign image urging fans to book now.