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Disney "Inside Out 2" Character Showcase

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FOOH Impact Score

Solid

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Credits

Brand: Disney

Agency: Substance Global

Production Company: Substance Global

VFX: Substance Global

Sound: Substance Global

Metadata

Brand Industry: Media & Entertainment

Country: United Kingdom

City: London

Effect / Animation: Character Animation

Surroundings: Tower Bridge, City, Cinema

Date posted: July 5, 2024

Source: Instagram

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This Disney vfx advertising begins with a sweeping view of London's Tower Bridge with 'No. 1 film in the world' displayed across the screen. This moment cleverly highlights the emotional charm and character-driven magic of the Inside Out films as the beloved characters—Joy bursting with excitement, Sadness, Anger, Fear, and Disgust—walk across the bridge, with Joy urging them forward. The action transitions to Embarrassment hiding behind a pole and Anxiety leaping awkwardly from a rod, followed by the core five emotions standing together on a city sidewalk. Soon, the setting shifts to a passing taxi and then a bustling movie theater showing Inside Out 2, with crowds gathering and the voice cast making brief appearances. Characters like Joy, Anxiety, and Boredom gesture toward the poster outside the cinema, and Envy appears in the crowd small and subtly framed among a sea of feet. Lights flash and the emotions line up as a cameraman requests a pose, resulting in each expressing their defining feeling before forming a group shot that freezes into a cheerful Polaroid frame. The screen shifts into a digital poster of Disney Pixar's Inside Out 2, followed by each emotion taking turns peeking onto the screen, with Anger ablaze and Fear dramatically reacting with steam bubbling up in a pan on his head. As a perfect blend of memorable storytelling and dynamic product integration, the computer generated imagery enhancement is designed for encouraging audiences to watch Inside Out 2 on the big screen and experience every emotion come alive.

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