Disney "Inside Out 2" Character Showcase

Inside Out 2: Emotions Take Over London

This CGI advertising video for Disney Pixar's Inside Out 2 opens with a sweeping view of London's Tower Bridge, displaying 'No. 1 film in the world'. The beloved characters—Joy, Sadness, Anger, Fear, and Disgust—walk across the bridge, with Joy leading the way. Embarrassment hides behind a pole, and Anxiety leaps awkwardly from a rod before the core five emotions gather on a city sidewalk. The scene transitions to a passing taxi and then a bustling movie theatre showing Inside Out 2, with crowds gathering and the voice cast making brief appearances.

Characters like Joy, Anxiety, and Boredom gesture towards the poster outside the cinema, and Envy is subtly framed among a sea of feet in the crowd. Lights flash as a cameraman requests a pose, with each emotion expressing their defining feeling before forming a group shot that freezes into a cheerful Polaroid frame. The screen then shifts to a digital poster for Inside Out 2, followed by each emotion taking turns peeking onto the screen, with Anger ablaze and Fear dramatically reacting with steam bubbling up in a pan on his head.

This computer-generated imagery enhancement, a blend of memorable storytelling and dynamic product integration, encourages audiences to watch Inside Out 2 on the big screen and experience every emotion come alive.

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FOOH Impact ScoreSolid
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Credits

Brand:Disney
Agency:Substance Global
Production:Substance Global
VFX:Substance Global
Sound:Substance Global

Metadata

Work Type: FOOH
Brand Industry:Media & Entertainment
City:London
Date posted:July 5, 2024
Source:Instagram