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BOSS Double B Giant Leather Bag Store in London

FOOH Impact Score:

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Learnings

  • Human interaction is everything - incamera reactions lend authenticity
  • Weave product into the creative - the takeaway is clear, even if the message is muddled

Credits

Brand: BOSS

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Fashion & Apparel

Country: England

City: London

Effects / Animations: Large Objects, Complex Motion

Surroundings: Piccadilly Circus, Squares, City, Streets, Traffic, Cars

Date posted: February 5, 2024

FOOH.com is the biggest mixed reality ad library. If you are the creator of this BOSS ad or would like to add your work Submit your work!

In this BOSS mixed reality ad, a massive leather bag appears in the heart of London near the Piccadilly Lights, slowly unzipping to reveal a pop-up store for the Double B by BOSS collection. The scene unfolds as a surprised woman gazes at the unfolding display of fashion pieces inside, stepping closer to a clothing rack and selecting a blouse on a hanger. With a clear use of augmented reality, this BOSS pop-up activation transforms a bustling city corner into a fresh, relatable spectacle, highlighting BOSS’s invitation for Londoners to explore the essence of Double B at their Regent Street store.

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