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BOSS Double B Giant Leather Bag Store in London

Giant Leather Bag fake out of home ad of BOSS View this post on Instagram

FOOH Impact Score:

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Impressive

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Learnings

  • Human interaction is everything - incamera reactions lend authenticity
  • Weave product into the creative - the takeaway is clear, even if the message is muddled

Credits

Brand: BOSS

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Fashion & Apparel

Country: England

City: London

Effects / Animations: Large Objects, Complex Motion

Surroundings: Piccadilly Lights, Squares, City, Streets, Traffic, Cars

Date posted: February 5, 2024

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This BOSS fake out of home ad begins with a giant leather bag opening up near the Piccadilly Lights in London, revealing a sleek pop-up store for Double B by BOSS. This moment cleverly highlights the brand's spirit and bold presence, as a woman, visibly surprised, watches the unveiling and curiously approaches the clothing rack, selecting a blouse. As a perfect blend of Distinctive storytelling and computer generated imagery product integration, the CGI effects enhancement is designed for promoting the BOSS Store Regent Street experience to London customers.

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