FOOH Impact Score:
Impressive
Learn moreLearnings
- Human interaction is everything - incamera reactions lend authenticity
- Weave product into the creative - the takeaway is clear, even if the message is muddled
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In this BOSS mixed reality ad, a massive leather bag appears in the heart of London near the Piccadilly Lights, slowly unzipping to reveal a pop-up store for the Double B by BOSS collection. The scene unfolds as a surprised woman gazes at the unfolding display of fashion pieces inside, stepping closer to a clothing rack and selecting a blouse on a hanger. With a clear use of augmented reality, this BOSS pop-up activation transforms a bustling city corner into a fresh, relatable spectacle, highlighting BOSS’s invitation for Londoners to explore the essence of Double B at their Regent Street store.