BOSS Double B Giant Leather Bag Store in London

This BOSS fake out of home ad begins with a giant leather bag opening up near the Piccadilly Lights in London, revealing a sleek pop-up store for Double B by BOSS. This moment cleverly highlights the brand's spirit and bold presence, as a woman, visibly surprised, watches the unveiling and curiously approaches the clothing rack, selecting a blouse. As a perfect blend of Distinctive storytelling and computer generated imagery product integration, the CGI effects enhancement is designed for promoting the BOSS Store Regent Street experience to London customers.