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Beauty of Joseon Giant Skincare Pours Over London Icons

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FOOH Impact Score

Impressive

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Credits

Brands: Beauty of Joseon, Boots

Metadata

Brand Industry: Beauty & Personal Care

Country: UK

City: London

Effects / Animations: Fluid & Splash, Large Objects

Surroundings: London Eye, City

Date posted: July 6, 2025

Source: Instagram

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In this Beauty of Joseon cgi video, enormous tubes and bottles of the brand’s beloved skincare soar above London, floating over the Thames and dousing historic landmarks in glowing serums. The scene unfolds as the massive product bottles crown Big Ben and pour essence onto Tower Bridge, transforming the city’s icons into a skincare sanctuary in celebration of the brand’s one-year anniversary at Boots UK. With an engaging use of VFX, this Beauty of Joseon moisturizer ad cgi video transforms London’s skyline into a fresh, relatable spectacle, highlighting Beauty of Joseon’s campaign to share Korea’s best kept skincare secrets and offering a 10% discount to mark the occasion.

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