FOOH Impact Score:
Improvable
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This Nespresso faux ooh ad begins with the ground outside the entrance of Nespresso Atelier in Vienna suddenly cracking open as two towering pillars rise dramatically. This moment cleverly highlights the brand’s commitment to sustainability as a giant Nespresso Compostable Capsule assembles piece by piece in a stunning display before shifting sideways and spinning, capturing the attention of onlookers. As a perfect blend of Effective storytelling and computer generated imagery product integration, the CGI effects enhancement is designed for celebrating the launch of Home Compostable Capsules, now available for sale in all boutiques.
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