BOSS F1 Car Assembles in Store
F1 Car Builds Around Shopper
This BOSS CGI campaign features a customer casually seated on the showroom floor of a flagship store. Individual components of a Formula One car materialise and assemble in real-time around the shopper, transforming the retail space into a racing circuit.
This seamless visual sequence highlights the immersive partnership between BOSS and the Aston Martin Aramco Formula One Team. The CGI effects enhancement promotes the exclusive in-store experience, available at seven flagship locations until October 15.
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Artist:Vertex CGI
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