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BOSS F1 Car Assembles in Store

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FOOH Impact Score

Solid

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Credits

Brands: BOSS, Aston Martin

Who we think created this: Vertex CGI

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Metadata

Brand Industry: Fashion & Apparel

Country: Unknown

City: Unknown

Effects / Animations: Complex Motion, Simple Motion

Surroundings: Interior, Shopping Venue

Date posted: October 3, 2025

Source: Instagram

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This BOSS CGI campaign begins with a customer sitting casually on the showroom floor of a flagship store. This moment cleverly highlights the immersive partnership between BOSS and the Aston Martin Aramco Formula One Team as individual components of a Formula One car materialize and assemble in real-time around the shopper, transforming the retail space into a racing circuit in a seamless visual sequence. As a perfect blend of creative storytelling and dynamic product integration, the CGI effects enhancement is designed for promoting the exclusive in-store experience available at seven flagship locations until October 15.

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