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Sephora Dermalogica Serum Restacks Shopping Bags

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FOOH Impact Score

Solid

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Metadata

Brand Industry: Beauty & Personal Care

Country: Unknown

City: Unknown

Effects / Animations: Fluid & Splash, Large Objects, Simple Motion

Surroundings: Interior, Shopping Venue

Date posted: September 16, 2025

Source: Instagram

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Imagine a bustling shopping district suddenly becoming part of a larger-than-life skincare demonstration. That’s the captivating premise of this Dermalogica fake out of home ad featuring the NeuroTouch Symmetry Serum spectacularly in action. The video unfolds as a massive CGI-rendered version of the serum bottle appears above a Sephora storefront, releasing a glowing gold liquid that gracefully streams down the building’s facade in a seamless visual flow, creating the illusion of an urban-scale skincare ritual. Using distinctive augmented reality, this Dermalogica fake out of home ad transforms the store exterior into a compelling product showcase that highlights the serum's neurotechnology roots and the transformative power of touch.

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